Let’s face it, people love to feel appreciated, it’s human nature. When you give business gifts to your top clients, suppliers, sales staff, etc. you will be sending the message that you are grateful for all that they do. If the right gift is chosen, the odds are that you will have created a greater sense of loyalty among the recipients. Not only will you have placed a strategically branded gift in their hands that will give your company constant exposure, but they will most likely be more inclined to recommend you to others as well.