One of the hottest business gifts ever are Powerbanks (a.k.a. power banks, backup chargers, portable chargers, mobile chargers etc). Powerbanks are wonderful tech gadgets are fantastic promotional marketing items as they are worth their weight in gold when you are on the go – providing valuable juice for iPhones, smart phones, tablets, iPads & more when […]
Below are some of the hottest tech gifts for 2014 so far. Give as a special trade show gift, business appreciation, or to a star employee – whomever you give it you they will love it!
#1 – Powerbanks – allow people to charge all sorts of tech while on-the-go, including iPhones & iPads!
The large high grade battery on the left will re-charge an iPhone almost x2 before it needs to be charged again (depending upon usage). It features a very useful LED light & so you know just how much battery life you have left. Includes a USB to Micro USB connecting cable to recharge the battery or be used to charge any devices with a Micro USB input (i.e. smartphones from Android, Motorola, HTC, Nokia, etc).
All items we offer are of the highest quality & have undergone numerous tests for quality assurance.
#2 – Bluetooth Speakers – play music wirelessly from your smartphone via bluetooth of nfc technology & enjoy good sounding music from a speaker that fits in the palm of your hand. Battery lasts for 6-10 hours. (Make it last longer with a powerbank!)
#3 – Powerbank Backpacks – Backpack specifically designed with a dedicated pocket for mobile powerbank, complete with internal cord management mobile devices can be charged without removing them from the bag. Get your logo on the BOTH the backpack & the powerbank for the biggest impact & exposure.
#4 – iPad Folio – the iPad folio cover folds open for upright landscape viewing & multiple working positions. On the back there is an anti-slip material to keep your iPad from slipping off a flat surface. Perhaps the best feature is the polycarbonate shell protecting your iPad from dings, dents, and scratches.
Things to watch out for: Super Low, “Too Good To Be True” Pricing The old saying “You get what you pay for” is definitely true when it comes to tech. Bargain basement prices can lead DESTRUCTION or DAMAGE to smartphones, iPhones, iPads, any device plugged into it potentially computers. The cheap stuff has not undergone rigorous testing and there are too many stories of them destroying devices when plugged in and even fires.
There are thousands of options! Give us a call & we will create a presentation with specific ideas just for you. Call 866-764-7635 for fastest service or Email us LogoStuff @ ptwopromo.com – we’ll think up creative ideas for you.
Are you feeling stressed? Me too!
According to the 2000 National Health Interview survey (which was before the recession!) 75% of the general population experiences at least “some stress” every two weeks.
So, you take a hot bath. Go to the spa. Take a nap. Have a glass of wine. Go for a run. Or you could squeeze something REALLY REALLY hard!
The first stress ball originated in China during the Ming Dynasty in 1368 A.D and they were called Baoding Balls. Since then, the stress ball has evolved. They can now be so much more than a ball:
You could use a stress stoplight (stop the stress….get it?):
Or a stress heart (squeeze the life out of an imaginary person):
How about a beer mug (until you can have a real beer later this evening):
Match the perfect stress reliever with your business message and put your logo in the hands you need it in.
Call 866-764-7635 or Email us LogoStuff @ ptwopromo.com to save time – we’ll think up creative ideas for you.
6 Tips to “polish” your Prospecting Process!
#1- Target Marketing: Go after YOUR target market
The most critical key concept in prospecting is about how to find the best customers for your business – focus your sales efforts on qualified prospects within YOUR target market. Example: send out a direct mail advertising campaign to the prospects you want as a client, increase responses by up to 54% with “lumpy mail“ or a promotional gift offer in the mailing. Remember to play to the people’s natural curiosity – an unusual package will increase the response rate even more.
The key is knowing what you want to achieve with your promotion. Drive more web traffic? Land more appointments? Increase the your average sales amount? Creating a plan to approach your best prospects and understanding what role the promotional product will play in helping you attract customers are the fundamentals to success. (Don’t have time for making such plans? We’re here to help, it’s what we do as part of our everyday service, no extra cost. No kidding, we provide actual, true customer service)
#2 – Create goodwill with prospective customers
People love gifts, especially free ones! Promotional products ARE gifts that you give to prospective customers. A gift grabs attention while simultaneously sending a message that you value them. Gifts create a subconscious desire for reciprocity, i.e. creates goodwill, which means they are more likely to pay attention to you & your message. Using promotional products as gifts to open doors of your target market starts the conversation off on the right foot and puts your potential customer in a much better listening mood.
Have you ever been to an event where t-shirts are being given away? People clamor for them, yelling, screaming, waving their arms – all in the hopes of getting that “awesome” free shirt and they are happy to wear it (especially when designed properly)
Stand out from your competitors
Use promotional items AND other media (print, mail, internet, social media) to get creative. An effective promotional product & media combo campaign can be remembered – by customers and prospects alike – for months or even years. Well thought out campaigns with small budgets or creative and/or gimmicky ideas can easily capture a prospect’s attention.
Often attention is all you need to convert a prospect into a customer. You can even be a bit unconventional and do something unusual. By doing this you attract prospects by arousing their curiosity. For example: using promotional products as clues for a new product or service launch creates a “mystery” effect that gets potential customers involved in the sale. By the time they have “uncovered” what the product is, they are so intrigued that they are clamoring to find out how to purchase it.
#4 – Turn your current customers into referral machines without asking!
Giving business gifts with your company imprint/info on it are great “thank you” or holiday gifts. These well received promotional items being used by your customer are implicit referrals of your company. Studies show that referrals from friends or strangers carry far more weight than just plain advertising alone.
Example: Clothing (a.k.a. wearables) are by far the most cost effective promotional items (shirts, hats, polos, bags etc). People wear them over & over, making them walking, talking billboards. To make sure that your wearable gets seen (and not just worn to mow the lawn) choose a shirt and create a design with a more retail look & feel. This means creating a wearable that your target market would most likely wear, i.e. longer fitted shirts for women or golf polos for golfers.
Why are wearables the most cost effective promotional product? Glad you asked. It is because they have the lowest Cost Per Impression (CPI). Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month, delivering the most impressions: each bag is seen on average by about 892 people (impressions) per month.
Simple math: $15 bag used for 9 months with 8,028 impressions = $0.002 Cost Per Impression
#5 – Increase how many prospects actually remember you & your company
A survey conducted by Promotional Products Association International (PPAI) in late 2009, revealed that 94% of people remembered receiving a promotional product received in the past two years with 89% recalling the advertiser on the promotional product.
The survey went on to state that a huge 21% of consumers made a purchase (converted from prospect to customer) after receiving a giveaway! (compared to print media’s 13%, and commercial’s 7% andonline ad’s less than 5%)
#6 – Maximize your ROI NOT your budget
Return On Investment (ROI) is a way to measure the effectiveness of advertising, through the analysis of the profits (=return) vs. the cost of the investment. Studying the ROI of the various forms of advertising, can help you make the best choice for your business when budgeting marketing dollars.
Advertising can be quite expensive, but the good news is that promotional products offers a better, more measurable ROI than almost all other types of marketing. One method of calculating ROI is by cost-per-impression (as mentioned in #4 above). The average CPI for promotional items is usually very, very low. The average Cost Per Impression of popular promotional items are as follows*:
- Logo’d baseball hat: $0.01
- Custom Personalized Calendar: $0.02
- Logo’d bags: $0.002
- $3 custom pens: $0.03
- Shirts: $0.005
By focusing on your target market with promotional products you are getting repeated exposure to the right people for less cost and with less of your message wasted on people that are not really potential.